
Today in luxury marketing:
Lexus to reposition around progressive luxury
The brand will focus communications around its range of upmarket hybrid vehicles, appealing to consumers that value sustainability credentials as highly as engine power, according to Marketing Magazine.
{"ct":"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","iv":"8f6e0c0a4ca0b96be77313392ebe48dc","s":"e55742245d8fce87"}