NEW YORK – Retailers that are looking to expand their business to the global marketplace need to invest in multichannel campaigns that are heavily focused on each market's local culture, according to executives from McMillan Doolittle at the National Retail Federation’s Big Show 2013.
{"ct":"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","iv":"6b935db31867a7cfbbdf5c961b24bb89","s":"b56bf282c7ced268"}