Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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C6Ff5ehrmQCWKm6Wg48MgOd66AQ5ol75V+fUai2ErEJ30nXoc\/BFVIGqV1cO2oABpLktFFNieaXbSbAL8kGazA0p47NZ1OlVb08DyGEIC3mlAs+4UjGsfqXCF9Sec5FG6+YEONDxL\/M+IpJicm2RjeMYX\/pc63eWkc9WPllo\/MrNFUNsFYA0dQ+fATTozxplrQ4iwdeNAdHaRE5iE10pRiEf93Ridy\/mM3ocWgl2RISr8sAF65vu0F\/bKGbWUeCERy+iuTtDiHdJSouKdhB875PyYelKT7nBn95ZtFiznAzGhTM+Ja8g0H6v\/x5KG+drOC3+mrUcjPWR2dMcTVXfTDgTeO+LiFtytLWFguxVa5SYOa0MgvgQOvWsKDrDcSHjcQpHjtmsqt6d5o8MZEJGlPzJ\/awC3X3Mi1xS+oo7inhq8p4S+N7HqyrSIlb\/x1yYolvpuu+Z\/v6XMbFH8HMpbZ22RLe0tsAauLF0Jkt5qqhD2TNM7IcYgZMrGogT5tRj6XbjI3\/gKCRBKPlLMFSZX\/8Mnw1sFY+7vofnYdcT5UEJ3GhHFFv6Z\/Ql4AnMu7Mh01S8IFtG8SjxAxpd039jO9ZsFfQjNepfCvBqo87b5MBMOLwfpy9ayzakQybtFVuXLsxSPE\/enl6EAGb3TWgd0pP5JGW\/j+GRGz\/px726tR1\/qfdZ9Mv9Zcl+OwewkY58WIrZnojCUTLce\/Nb61ikYUWp+HHWazO1MZCw0fVoI\/cNxGylxf6BcWU8pqbWA2p1VxAK2QO6mOYi+eGIUlbB1WQ\/IdjPLieamfeDI7TJb5J8YL7NZz\/U\/s7NYTQcB6ZU7wx4OLvW5ifUgoSC4xMKOutnbHRH8nyqjNmjVyvFSzehUdYVzxZKc46CgNaofGRiD+woTpG8sFWEtK2BFnuzhyDCEwVCSthR9\/LfmLU0ZMYukyOoR9a1B03\/il3MqwO87sRpmKxuOG3wXnrRWkYP5tkz4pQiActKixpi6wJrFireW1gp3KmQwlqM4NaKG9Z26UqhzvaPP06OdauM\/Eobrgxwgxld6gbX5Kj\/s\/il2pPvTlPABTg81I1ZXq5OWpRr9F95SIJzcCm24ZvA1FVueArUihUJK0AypAasiaYmn\/HQFh6yygl\/g3w3AVhzMQKROjNLJ5KsyAt1is9KXkly8dcLDdl09RlBT0Wzg2Vy3g5MIyq1H5ToRq\/nZH177RGhFK4+oGANwM5z+8nPqbfpk0NNCWDR\/v2hjmbKRPmPKRaxtNgAHN\/w+VLTW4oEuTFBQPpA66jqVeKok7OrXTHLJdsxSLqyRr5YrZWtheG1MS6NaNMBrR\/s5CmJeK6ySccZ2n+iW17OZiUC8wS+Mkre8Uws2\/m5XXYyFCAOCd7ogXOO2lIrCcUdXues3h4s0Mk23Y05xr7f1i3umhXAnKq3\/njR7hrgOO40HYyDGyVElym7911jOORKMey67SeHwVcAJDsa+N4CRr0XjvkFsPgtGcJ7sndUni4EciUGW+rIrKe1nLV8IdSR3aLvERxKkMNyNEd3L3tAtPrqy\/2M3DBSFRBPjjTmCIHN0shwf6gGoCYwH8wHuATcu0pSduqj1mjJJuEbIBPudgVskVFV5+s6Z6HjglXLrUaVe9kEIX77tyF\/g0v5Ibu5tyn3pyQp825u3jJ2BmmAn439Nnvga\/tPVZywkQ+oFob1Qg7HYHjdbbZBY53aMthYYAULglqPNVqrQeBkcBhHnw3c\/U67pGJkVocdTuUjuOVG3YCIA+8Hv4O6FOpuMLMIkkN0JU0VkoGixhNHa7y66Z13HGqv2n27xBFgllke9pybLMK7VyVdYfjBQFS2+KlQzpTASbPNrYw26MDsvr+f4QBDglghXR5GilJd5Y2Mh2\/mW+16\/m8ppeub8nqq1WkJ4bbMbgHf2l4kbzwngc4uvQFxNp44Y2bw8\/tLE6d8QHxQ8glTgVHb8P335PfBsSyiZjrPK3aBQMnqC49mVqBY2xj1o7SWBbk0mpzaMsteP24K7aSpy4HemsqypRN+BDsCeN0nAW9NdtvAA1N4a7DS\/KKYAuNcgbyadJPt3oT9PiEjIQaS0+K\/l\/9KJD90IeoxoI\/cXcJryL2pBBZZBHL+n5BV7KJWsTBNiVaN5lKvc95m+lRvhZv2tjgb75f\/5zyWBGmmM6f97qYapSWaAXnvVJ\/pKEcoSRpsy9kXEQCVRJhGnN4+ezRnHEDEOhdISdaPbzxxjUqPHKYVnJmJKOyuyI9vlE7tj9yMMD1qHMoiWBXfRn3BmOI4\/IKj46oQcCIfFt878mt7TMBeyv9dJK39X4GJ\/lTEPF8viyVEu8tdnrR4annmfgSXRq2+wKSdPL4Sz9NJ4xjOLYPWPk\/P3VOnwzuH6GL6OL1KG\/V+kArpfyNP3OloHdcS46yX\/WH7yWxYudLIfBcoyZK1GeEQ7\/So3MSX4oQlu2vgGzobtCQoN9xS\/AoUJnTLR8l9tPlWiLlogO9Wy0NAXnXhfStiMA1\/r3yohL6x5Zzo5fTuzpCvddAHcwMIsMHKfoWgIyQqIdVfHfk1xT42pYY3GCF8gkqLeTI7l9i6U9HXlZv6+YyK0\/Yp6NBKAjl1VEB35TNlQa5g9O8GHAXa2pD+mIf9mF2bhKhJ+ezBDNLLbcTTYItcilFffkTxj0C78VNp5uCCbL9Cr4zdwAsHsEN\/DjE+z1NpgEVt4Nx9xgzI0WYcmdLeDynNxzfocYa5A3vIfEYKjpXSfG61AfvrW2ACTlmNLI07mUJcwYC\/z3aWdzWN4ErYCRos8R8RSHwK2koeNSleAXwZijnrTX1cukuM0tlEC7Z8+sqK7MN0OiQkmBF7YkXmy4XiMe+kIi0W5rC8MBKLHqDK5+zEjdRbKatXwOnwhNBW7VFrU+RwYkGmfHDaRxXthXNEoBxoD3jsHBx4v\/TDPI+XDtWrENrd4SCsVprUgD+MsV6\/LtBOjF+dNx4UIpEwHanYSblb0Jlcw3vdOcdf7FLLi6l6\/LXSQRMoynlOnVugKZcDFIbob4JlIcfmkWco7eqlNAEsLb+DWidFPgMEDs88gs+M8vAv35vr5amGkzromE6R6ZGTIlRsT6hOJm7j0AL2LpSAL26K7qPYn6wH4\/470wVbrUSj0h5lhdz+nSZ6rVjp+wLYLXHu6P1L0BCQqwTIZhKXh7kHaQ8McQXZZxaW\/Y+Caw7xR+2vR1EQUQVmIQBdV0qD+WtvUMRD0H4a3hDkjxfShisS2a3jz+NO68ig9ybfxsow\/GomnrCefDG1frLaziSnlbjRmOp+IIra4U15izLPTpn0iPeq2IKv7AdbYmlzI6flcJR6\/NQNgzi6Sx6l98g6bixKlGG+bg4b7fdTfRG2DXsUUIgKzrRdfgVct\/ySf3fj5AzE0HAcB0jN3SzJD\/6skGjEhk3XJzTsh6IpfCrJKtzgv1vA6L\/zM927UdZ5R4kZMvmfY5d+fdEVnEX2tMhlfaFv5Xmr1h3XMg9t3kgd9mRVxO3l+LDIEnqItCq7fJFeZtuAPkzpAvxPoavvRXTpFJdvmGMS5gM4LCvvoL7RMtKB9fEYP9PTKtD\/SwZgagK5YbyMduDszD9Y5SANIAkMcBaaAI+imPz7lQzMpiK4\/hYN3wxiCLh98frgNrrLXcMHnuRSPHlghEoH001Y9Dstoi5tc\/uxZfi08a4xwEPcPi6pd92ErZA9a0jPOT5m21mUSrqLS6jvDNYyKaPPYeQco3DjOaI0lDIe4hto0sKwKmeMvgu8DuEfGHWbKcBkBTbfp70YpZDY6\/hRkM1XI1DtNYjvxiKIToNhuROTB4UU9nOgOcj5pcggsuyhB4ciCOx9YGQcB+k5jBnzu19Jl64AXdTIwnpV9Fjqpok3p+8dA99uQ\/Sch7\/hS0ern\/Yvm8o+jPkh29iQvAJ4iW7j\/PYlsu6FdH9DXwsBsmmpYzKePP21+kzDD5Ohijxm5lrhHAeu8yiUg6sabGTEugdQSlPKGWu7hJenO0FP53820fkQ==","iv":"2e74ff95a83b0fdec4746a2fb455342d","s":"d939f9d02e6ac4c8"}
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