Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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UCh0ZLO0ST5h8OSizAgoVEkL2ETjMvmwkSzvRCRcHurfd7CC363IPw3S0qv+XzrMqGGvDGAKQ5d5eztIuXQamSeu\/RXO+CG0NPmP+gbU7UyazO3GDC43V9QLRt8vi8kckDlj+MqLSduMkRJJYdAyionPLd2Tt\/UsJQfOv07cOBvgmkucTzknIn4gVezkG2a8J9yk7j49qcXTYxG\/yXXOG0G69O+pkW1owjeG92eYbprfBklWASM9mMwFxpTJtf2XFSbsm5+bXz5vRgtEFUEjPC4PsE98Df3D9VCYwYN07FbCLCMi1bRCyTqSxwAG+vfzN9q+NbwauDae1mcCdF30cfz96TAa3xG+sBXyw8PIM3ovRFzCok2EskJSjuc6MPLi7wO33Crv1QZjCG4jwZyDndpfRTZWH3X+FxEJqIgAAVC26ZG8vaMAJIHVM8w16rQ+XMBlcQuwh7wtcwTEFfM7rBlTSPFkNYitzRmyfgR2nEXQbMYYnzbU4wlm8R1e\/rVdhmMomS1GH34J0cb6EpDkLgCuL8yOiKKY\/zbHMnGjacYLwkx5Av1IcPianX3Jqz5k2dQQ5Lp9Dt\/vvN+FiFBozEaXo6po3N4KYbVvl43+xIeJBc7bHnsoSM6oqphkXxZ6Z+GTIEYFJJzUSzxUIFz5GJysuQVJhn01zoSZUTISebWphdGA+kJIENJVmTewSPJtzfMN\/J\/Kx62LWdQ0jdGTfV1HbFb1y+VyJOeDlrkpFy7s79Fq7zrTBrnHvQ\/V2rS97sq4Ma9pCwcn8ukAIguZrJijFHLIlrKgwLsvRcYqvNWOu4d0gCVA8SzzGzHukbCoWU0l\/8GH9vIISQ16MIPTvLe5XB5rq69MfgmZ+6\/7F0jeQaKYXLvcrNPJuGqTbw5mbrToxWJiKrRl7ZQR+tFObMFrshuweX1FwiDpgKuEjF0af28yTQ5TjG5CTs+Z4mA0KO\/K8ectYKSfM8+aRvpqAnSyp3nM+iVKnSQVYdUwYv2gfvyoFSBlX8nJGpLn6sncl2pantiWatKMHTzYsZoZxuKoWWZEBp2pOZ7mE43HnmnoHiyOjwPGYjsqz5u2yKaOPkCjyQoJQTZAVVQ1pLI0Fi\/aaI5XxVeW0hzIphbFNop4e6z2nXFfIWRBO6UPcbxtf8XXGfH1CwmKgzx5604NSokHWfz5zr7U6eztDVQYEJZ8dVhupSGRTSyTDZUf3M92wHDujBTHNV6x5\/idbyW3OpBQlVsJn5su2A4M9swYtzmmqRaglrdRqPAgHc3bEaNc\/8j+YvqsGqkaXaEka2ShsfMnw6FNKdosLy4R+PFqM+HajnH3tYe4UYYgwXsceFuPgLbhDS4dkoIMhl3MevQOVCxg9KIJGDZNLNZsrIvL2VmIBOegznAPHfsRGjzttzGZ\/b9zGov0jApbwV0mwYgljEYRRKpz77Yv6TnK+uoaXqnhklghDJImhzAU2GmpLoO0tJkJNqI\/o0sbELysU5xp7FAm93+MAyVM8rE5ZsXfytKmiW4Glub8LoSKLfhSzHsDU0B9S6o+5Oxbtp9xYwDf+yFxIpWXirmjAJmUMNPdq58iPRUEKiRFQScXg7gP4kaNVE4HzQwOepd4Ck4FI3SCDvR41vI+CF0njDRb7qplkJ7C6y4\/aM0SM4+qbLaIewPCgmggjj4apC1FAWWjgXIufJG6E4qhFDhH\/wH1GL1L83vfGLCUOuDM+84bhKM8h2BiohFOLeCLijDOaqAVi2rMBqVO2ZCJLr68eDhhdjlkeAKppA3uZtVB5fWpd1LklafSVm5qGqTsV2Kj33WjQjAxgwM9CeA8e6Ea95ZDNKWoeo\/MaEYOO5RdBiUanLQcVCt7+YICf8dtg9qMIHovNn0lgB1jxJtCo3p4PoT\/HDSdqFpYKS0PVxYnBkMFiyS7JPppXiclAY8ViEWqic\/OaZDp\/9M0mGQY1fHuDBuT9ncygdSpMcm\/nXRMIJAVtltt\/E7nw21WLJh0Ia\/oL2r9gpFQqZ4UhpEpJp2XRRlBg1o89QIbGg8sIBCM0QFcQr4+OfpF9wCBDGE9Mh6ItHBxGOdB4FaLUktrO6jN4EIkS8FVo4cMGwzVsisj+VhY2EP5qnrrFYcGYG7jjfYXAhS1osBpSkLPETXUwPBKtw5hXZjCY6\/yoZmFB3DQPr2ShUue1++Vh9z8YMtYXDVZrWtoiHZKpphIq5hPiNZKNURerEPWtorZWxO2Xobnix0yUoXB+nXwl2SpuJ8VSz3oKwDCODqaJIc6TCHsw6p3v1CRlmgvyvs1GaSptITe7nF7xZ5x1z+vhrnKSvuAzistMHUymmd4ma17QKyI9ibcU1Ed+WbTjihPs98Q+8YD67BjPi\/9romVL0Na0a6WF8Gd1TF1XR25ZqBazS5\/GrJeTp760p4FPcRknAkiggFrOKDFoozqRxhSnGe2UjDLCfMy3CDK0jXVvR\/xaiiDl0ft1SVDeSQwW8YzROUzg1HCx0vq1e9b009Nkop\/65+rmQLHfSzXfQAEYJ+kt7OP2ggu8uuhwOtxVWTVuS6xzTUKM06wv\/L3iU292kszY4Yigvdv\/Iw5b426OgBriD8u4LRL8NpU4HAAmU2q9heXAgHY4RetIjl4ippLdaCcoZ2FbphRSk9jvtG8mHTAA7KTA3eM9ob5YIPWo1pgAg5XVfHD70BBy8gCU361Afsns9cJFuD\/5oQQP23CEqX615YhNCxy3tboGkziM6eUAgtVLPzh0Hv\/hG\/ez4v6wYXNetpxIZS2dQBzdRbzrN8RiOUspicYqjbIx4gjV0yB485elPwSZSIW6a0X0taPe3o1TjlV77OqdJB2aG1rdoK0V81Y6zs+els94+PJxGXSqeQV+VEkzRFq8yTKVS0LemE1vjq0unP5OXkQuVAYnhl2izuAj5CWYQfiEyIV7FhpXzYN9VaAdezX08PuTZ1IyqBVP6JmFhXWR\/cyPnECEuL4IMSPbUeoTqvzcZ4X1aTF6ZWVm0LiIzIecU2+ePYVwvC\/N0qCzOdZiJ8HdSo0H9T1iBWttQjE3hMNkb6Sz8vb1GPDJWGM9f+GIzjKT4tjoCIBr0IuDsEnw1Ap9qD4v+6KOUG19JdtXDlE6cQee4\/wCOSbbfyaCPIyQVG5zj8a1VWaHApWbhs3bB2zNGYTkjwNcQN+uq0VQ5aMJ2oA5Z0Rh7kRiFnDVo5i+jPXHk5dlBHPysU2HFP4agdhWA2vM67ozg6TqkTDy5AmINPMjXYlQu89AFcJWDuFj1LTRqyO1orkGKauuPZ8QKUGPCVs+rR67m8nfG2RKfv\/278sQlvHF\/KxcwVcD367ltTrkDhKQ\/by05fvCGlEgBHB93ehB1DpIYFWivuwbwpR2OjM073OzUdw0\/chD0V9IAYIAKugvy9XGy8MraMms+SMTd+cbXXNqeOyabGqLMKNJIOEEH8avgt\/Hvu3qJrChJ\/qE91mFETkpQJfxtBeH40ufq44bvrQZT74jD3ODJJVMLohTsesUvmWhqkPKI6\/7MjpoUivJciDMpX7XYzswSWTQrMC1Eo+9oWLeC6xl3\/41ZPNbXJ3y2tfBpSc+UK2HPdMTicjKS3+wwJGRUhRwt5H6ANhiESJkztnYjEz9abUNAKgrwn3Ez8ZEy6puwxG2CFbdoo8e6JIfA+MWjCShRlIJ0t8HLjaE7xNHZVz2mnjmoS+XZ6DCR5af+UbY3LE+4G02CA6hGmIYCxwixXe\/xQLIFiJkCX7+dpn9w5+OhP9q+\/UOcMy8BuJZuJTFftCNXh5RvJDxxHFjMDcC6AOF9gjVf\/XAC+l0x0K\/pEpjUagazAxjv1Kgpa02UNaxFS2nK4ktqJGYkhQ1ZBL04Qh1n6EJXInGtm+vNzSd81we6qQwVg0gLHSv0e5dgsTHAz8nBQT0UK4KbGgYi\/woVvrCLiv9Ifz7v6X3cDe5LNyUegVpkBbquzqg5IiyNpI6O4WhgHV35AN8gKcVnZSljteFDTozdjepm8XEuBv8ew==","iv":"77a8da08d83121967fe9771af9de4aef","s":"92b405aadf3d68ec"}
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