Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"7771ee8b4f8b77c75a723d50f2866fc2","s":"368ebe02af7388f1"}
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