Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"0b6d97392b5e314fcfc874cf06d45e88","s":"8c119d08d8fa90b0"}
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