Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"b18883294aa2fb5282ed3259fc554914","s":"9e1aa5bb3a1da57e"}
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