Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"ce0d9a5c9084747db1153eb46f1c44de","s":"1b8d4f33a11e935a"}
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