Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"f3bb37600d6b943e79432f2ebce0f758","s":"d8cbf1d403c58062"}
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