Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
{"ct":"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","iv":"f3100f23a7ed39a44e5ee4e69c3ee0a3","s":"e46d6d4a7d499af9"}
Share your thoughts. Click here