Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"afcc3bb86165de51e37602eee39d99e0","s":"dc42ef9eb35f1d2a"}
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