Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
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","iv":"7c0471b74d873bf350bdb3fa23558458","s":"e5531fff0075a6b4"}
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