Retail
May 13, 2022
Expanding digital services can help brands personalize the in-store experience. Image credit: Farfetch
By Sarah Ramirez
Retailers are falling behind on personalization, with 56 percent of global retailers failing to personalize more than half of their shopper journeys.
{"ct":"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","iv":"4e58c2ebb90229f3a69b176673da89e5","s":"6641e8fef86005a9"}
Share your thoughts. Click here