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Research

Affluent consumers increasingly rely on smartphones for shopping

December 27, 2010

Luxury brands are increasingly using mobile marketing to engage consumers

 

By Elizabeth Zelesny

Since a whopping 43 percent of adults have smartphones, luxury brands should take note and develop a mobile presence to reach busy affluent consumers.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
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  3. The Peninsula expands motoring adventure to Scotland
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  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Luxury Women to Watch 2019
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