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Apparel and acccessories

Alexander McQueen finds new way to engage fans with McQueenCreators

April 3, 2020

Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen

 

By Luxury Daily News Service

British fashion label Alexander McQueen has come up with an innovative way to engage its audience weekly with a new social media-driven concept called #McQueenCreators.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
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  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
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