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June 7, 2020
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Apparel and acccessories

Alexander McQueen finds new way to engage fans with McQueenCreators

April 3, 2020

Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen

 

By Luxury Daily News Service

British fashion label Alexander McQueen has come up with an innovative way to engage its audience weekly with a new social media-driven concept called #McQueenCreators.

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  1. Luxury brands condemn racism even as looters damage Chanel, Bloomingdale’s and Nordstrom stores in US
  2. Savile Row tailor Huntsman makes face masks to match bespoke shirts
  3. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  4. Rebranded Natural Diamond Council clear about new mission: Only the real thing
  5. Day's wrap: Kering, LVMH, TAG Heuer, Ronald Lauder and Estée Lauder
  6. Dior goes for gold with flashy J'adore campaign
  7. Gucci places focus on fine jewelry with The Cut mobile ad
  8. Fortnum & Mason sales up 12pc in fiscal 2016
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Chanel captures lifestyle of "Café Society" in high-jewelry effort
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