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Apparel and acccessories

Alexander McQueen finds new way to engage fans with McQueenCreators

April 3, 2020

Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen Fans are asked to sketch the Rose dress from Alexander McQueen's autumn-winter 2019 collection as part of its #McQueenCreators social engagement. Image credit: Alexander McQueen

 

By Luxury Daily News Service

British fashion label Alexander McQueen has come up with an innovative way to engage its audience weekly with a new social media-driven concept called #McQueenCreators.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
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  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. WatchBox looks for growth in editorial integration
  5. Luxury Women to Watch 2017
  6. Dior builds five-story statement flagship in Beijing
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Lamborghini heads to French Alps for women-led driving series
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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