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Dec. 18, 2025
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Watches and jewelry

Ambassador-led storytelling carries holiday campaign from Boucheron

November 21, 2024

PLACEHOLDER English model Alexa Chung and three other global brand ambassadors front the campaign, helping amplify the brand's international appeal. Image courtesy of Boucheron

 

By Amirah Keaton

French jeweler Boucheron is delivering season’s greetings through friends of the house.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Follow @LuxuryDaily for the latest in luxury news
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. Coty earns ‘A’ score from CDP
  8. Kering loops France’s Ardian into Fifth Avenue investment
  9. Dior, Rizzoli to release book on Lady Art project
  10. Matches plots second act under new ownership
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