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Jan. 25, 2021
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Retail

US department stores, in survival mode, offer deep discounts to boost online sales

April 16, 2020

Nordstrom online sale. Image credit: Nordstrom Nordstrom online sale. Image credit: Nordstrom

 

By Dianna Dilworth

U.S. department store chains are hungry for revenue, offering consumers tantalizing online discounts to keep the lights on in an extremely dark period as government-mandated COVID-19 lockdowns threaten the stability of an already perilous business model.

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  1. Leveraging influencers across multiple platforms key to digital brand marketing
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  6. What luxury brands can learn from H&M, IKEA about sustainability
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  10. Lexus is ‘all in’ with its newest sports sedan
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