Media/publishing
May 19, 2016
Image courtesy of Bloomingdale's
By Jen King
As consumers tire of banner and pop-up advertisements, native advertising content has provided brands and publishers with less intrusive options to communicate their messages.
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","iv":"054689dea0acd10a377a1693bb8a3408","s":"5f187ced1417466f"}
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