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Sep. 20, 2019
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Consumer electronics

Apple: The first hope-based company

September 12, 2019

Apple is a pro at hope marketing. Image credit: Apple Apple is a pro at hope marketing. Image credit: Apple

 

By James L. McQuivey

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  1. Day’s wrap: Gucci, Mandarin Oriental, Fendi, Givenchy and auto standards
  2. Advertising to black consumers on the decline as their spending power grows
  3. Day’s wrap: Aston Martin, Chanel, Trussardi and Corcoran
  4. Bleu de Chanel dives deep with new campaign
  5. Aston Martin explores artistic side of manufacturing in new collaboration
  6. Tiffany translates romantic positioning into coupled scents
  7. Augmented reality in luxury - Luxury Memo special report
  8. Customer reviews, UGC can help cut down on fashion returns: report
  9. Last chance to register for the holiday outlook webinar
  10. Women Who Lead: Cindy Allen on the state of interior design
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