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March 11, 2026
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Media/publishing

Are Chinese consumers over celebrity livestreaming?

August 12, 2020

Victoria Beckham, a British fashion designer and former Spice Girl, participated in a livestreamed Q&A session with Viya (herself a girl-group veteran) that attracted more than 14.4 million viewers, with exclusive Victoria Beckham Beauty sets on offer. Image credit: Victoria Beckham, CCI, Jing Daily Victoria Beckham, a British fashion designer and former Spice Girl, participated in a livestreamed Q&A session with Viya (herself a girl-group veteran) that attracted more than 14.4 million viewers, with exclusive Victoria Beckham Beauty sets on offer. Image credit: Victoria Beckham, CCI, Jing Daily

 

By CCI Team

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
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  5. Lexus to stage installation at Milan Design Week
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Porsche plots ’leaner’ future as full-year sales slide
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