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Media/publishing

Are Chinese consumers over celebrity livestreaming?

August 12, 2020

Victoria Beckham, a British fashion designer and former Spice Girl, participated in a livestreamed Q&A session with Viya (herself a girl-group veteran) that attracted more than 14.4 million viewers, with exclusive Victoria Beckham Beauty sets on offer. Image credit: Victoria Beckham, CCI, Jing Daily Victoria Beckham, a British fashion designer and former Spice Girl, participated in a livestreamed Q&A session with Viya (herself a girl-group veteran) that attracted more than 14.4 million viewers, with exclusive Victoria Beckham Beauty sets on offer. Image credit: Victoria Beckham, CCI, Jing Daily

 

By CCI Team

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  1. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  2. Lamborghini heads to French Alps for women-led driving series
  3. Burberry, EssilorLuxottica renew licensing deal
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Laura Burdese to succeed Bulgari CEO
  6. Dior builds five-story statement flagship in Beijing
  7. Luxury Women to Watch 2017
  8. US luxury car market expected to double in next decade: BCG
  9. Happy Holidays!
  10. Luxury Unfiltered: How AI undermines the essence of luxury
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