Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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OM0WyRwnr27UGc0dHgP31Ghi58Z2ivGt+gwip24U+xt7dLJSQdoHUBibWAiYPIxduCtx6YPN4iJ+okt3qTEvSxHLR2A47VkClNAh8\/x0Zm3g36YtWyjIux7PS+10SnZLWeqTb2RGiOrBJpjGsTlHG\/Fnye7iiH3IxXZ8FDg7HeePmPDeWzlXBaAeoqNbYbFAJ\/Yf+aPzuF\/hwd\/JlyT2RS2pCk2tEssMhR6xOsRljDhPgKVX5LoSdyMCxw5sA344OAz6JgG5jm3frYfcMcCBUT\/7IQBUoVk89t5oGBEPH76ZMwJS92Dz2WxCIfVru60NPJq\/5oWPXtII1eGBj1IuueBTmvu4yTJsUFUho1jmsWnWxpmccV2Y55hvGx786sx8pihHhEkqkzKHeuQHMgsWVzUSKxO2tBup3Q6YYe4ZYMqq15qEtrIHSTtmjVwXRdki0HrmLHrXrWY3gfEDSVTuV8cTQngIQVjIpVguWIp8LUJoiOlJQAkyy4zyR0O1o6dmzboaAglwepwS8F0Dx3xo3qNIbaQ9epHTnRQEfwb3uBp4sdrd4WfEY6HL3SuFYs7be3v3SQtVCZpHTmjehr9cV6N1JjyDCsEbfnS\/UE7+7KnF6sl78Pt2WKERIYZb4rmV6Xy6YswIVLTCpxscGtrrFrFG4DURnoMrMufTkIiKiT+6vEv68kr3g\/gHq3s6Y2o4nChs2qnQRf2uzqMAKxTlp2mWAMBvd5vJH+bZIVReDpvVf3DDJBmsGWHrCWWIxbPWo1rEyzcwCNdk2HW0G8TE3zlbZgC3f68oAzzRe93w\/u8Bxcl36QxaYkbbgS38IS9G4aSTuwPEkhAMknic5mul+dBSbnvGvDifyAI51wOzGZTd6mbgjEoRmclFhDqSKu3pghHK9amT+\/UnUEr+J44V1HuBOqmv8MFl6WoCkAhHqAmHi3tAvYj2N7Wcn11uLY9eJvETM9K4eQ6wlh7o8GsX1N6uozb9N5LACgYF7EiedjClCgO3Pbi7HyhZ9maqjvZRVmal6nWJgdLs0skJQnWuFD0EEFl3tvbgxaiQ\/AcSjFOks1zeicmUB7xMYvzCzpAACM4x2jRiNjJ\/wFr0Z1IYbf6Zn0A\/HLnH6tmPgZPZcjESZUugGM\/E5fwRztXY3g2r9di2BwPdMMAe9+9BzbLF7Glw5eo1XhSX5KVY+11UEoj2hD\/oaUgdS\/0I4k9Kg\/ztAYg9zXBcPJ5IxCOVPcqMbDe\/GQMHN6madpOrLTWePDo9NF2RPZLAzAVrB9rP+ZIdZIQL0Nr+C9Gezs4\/aK6pSLYC6Tb0f8abp3oN2JsLYo2Eeq1R3guDeTCmnsjoR0BLGRfRjbPAUZeD7LCSFIy6GPpWGaJoDIiqwGnBbV3bKP1MG2L6oNK0JHUiuuCbDphwshO1ptQtMGoDShQ8ZW+ycRiUXJYiXicCOUgQLxs1O7\/jpNQc3hMvY\/M3b1JwQ\/1U2Mfvi+CP6eiDGfgAUF4q15JUOlraYfFEnlVYvMbCy2z4jYTe2JHtmlpDkNQaXDfPIqrqB97+E59FK5lK36uKvhvLfPrT08qvChDv3dHK4OobIiEsnC+\/xbjOfB48GnUQ4z5IqCjKHh4eUtwn9UXcyIiFJBdBCX2+0y5DdN51YKSYXby1Trl8tsAanmeqG2ryvNUtRfGal5CZ1X8a\/I0D5VAUxf8YrzitW\/\/G39G1XZSxrxqWXKP7DQRwf9fVsaS4DhquW5lNtzxWMmTlUspNT2\/Sc2Yf64SCLIdwGpy1tPleFPeE+LrrRvH\/IGvW1EYTnPlj6rArgj5eFUSaboczYUoCbMt3uzRgQCuPiYd+FyfLpOG5DVAmpPC5SvTcx5NA2QdAEaxdqCZAD2ODCwLuIPxeGU9jrWHVDglUqZ+x8ISaatiZZClpscHzr4U17MFC\/ZtVQZMYNReTQ0xiaGKw6H46XD2wP6KF\/c\/MKAYNE7ppdQvKftAvwbDqEfU\/IZW+iEYwyJO0xxvkeXBIQAFfSl7+QQMh\/\/fsBr07SQHeFVM6B5HKJ\/FLLGd9q5GG07hRgMvhtpx4hWIrxCRn2ZA+QtNMqfuxAPZT8gqUmAZqJEHQoq4F1P\/mRJrr2lZaZzy2gj\/\/Wtj7fbyCBJe+KBm\/MQJqfn+f9aT7NYi4YeWtZfaDMlND6DiH04dzFqM7ER10Sq6FripB5ttLyHxAPwT1z\/IwPIOQgr3lEQplI66is63bXHy+HB\/D7SyQpiws2JA5er7AABus2+EX6iLAiZL8hR9yilRzd2\/t66KeeDJexETAbzXeNha+PkxAyz0U2m1K5ZUXBN7gCjLnKO7kkCXvZYdSUEH\/HuSMneanptJq8bs6PcMZqYxWEd9G3VoCcUYGAghOnDu4GkwZ7vLqnyIPxOGSKOSJWUkwzCkPaZYZ69bTCwfzEqYT85N0RdvTd3iszHI5ICJnQEm9QCy6KY+l8uVUxh5j+xzyyJTBAzJzahKACa4V1wZIJNntwTSS+KmOqK5knzIE4Tl77BxwQgvtP4Bx+CIG\/OG6yBO0Yz9h9jlzHRiGU6ecT6433\/14FA0hNfaoA9PF\/VrC0qT2npBlEECe34Mv974n5RZiLfIXzDOgeCIwilqEYPBwPl5mbqnaLy3kiowmo8WDli+2ITtHYmPznoqDRVRqyhDIQtSCecTgni+1irOcvoUm4pKJKLSbLojkbrofsXNe5ylbUdX2drXeNj4BaVhEadzqXhyrodKeww8f456juKYzbMCugAgK76lr9DeWIaEOLBjTIGJecJzie05IZLl3ZbBX56\/BTIrrJDZ32f0Ys3Qz7JpxcrQc+CPHFD4Ow5wrlK2ICUqCA2thBFOf7AR7PTYrdeqwpU8qnEZLmgwBEbubmPJnxlWNYuNMaQToYP21lgW1NfZZEXNGaW8pHxZboCuLf1\/JwyEv67+NZbJxenUb7kQphLASEKtxoGUGxDaW\/jenF\/qcqwngclDAFikBtMAHvePNSzEAbo4veY2wrk5o3jMFjxm4iUdDDfIgvB6vCiQnbhbiW1SUGw5XIKLzqi7pXwIcCMlMmpMDen1YsL\/IAx2SkrWSq3d9+wx+WNalPHKeVA8jgzHxPxm6gWgjY4HWL49H66Xj5M7EfA06AtZZKKqEcexDF7LZ+45lI\/1wFAREg9mAD\/v4Ym2dmln6Ugum16xPGVLztLBZtgB4JNltGXT0hOSpG3PrlSiaflku4QHbNcoQuXCf15vwE0TGPLc8WU6WDrcPUifaEyyaCEOI1zdY9Vtd6wUgVSaodaj\/K08Lycu9moh6KmAodQ4p1Cn+cmp3L4D\/0y6QR1qHDNDtrjKqEqxC9SkEk\/mfbkXSUC92KDAuwYTDxe9tGfIKENvgNGfQ\/VRLh6JoiVwKzaqfIU8Nb\/8I3digX1byXtd522yhkmGDpGBVlMayQYfpXnwnj8eZGLUKLV9sJ0M2phL7PsRPvjpAvyKCrjFAVksSON34Zc85VjPgaRwAII+WZJGZXKWjsNPlNXg+hpHRjjnSWpR2sVmQ1Bexjpu8DlZfcnslWUgn4uhf6oflJ1tgJeiMzCqtgOmlOqbPFJJw2lzTyycisqV1ekHvgmwN25vOloj\/ZBfIZ3hPedbIGuVO+HYD8kbWd5BF1XswbA5Tzw2Yn2JBjUAZO\/AntTxD5+m4oaXScUCF4bLT7MHVzxvlAsDa1p2ZxB2KTljI7kpWoh71sQteTuVeBOkdZVVigds1bDmHNYZe\/uxfUfrb3eA8t9ozo4mIynj2i4MrgNsm5FMZp7Tw\/FjqJxjJBSVIaBFErmkwGLJi1gaB3KxRT+MBQ\/Pg1mVYlCkR9tsZzpnLXXOoSi6bhH7YV1tg\/bIloMEJjTUf9oEllyZ2paWMWO6k23pA4QwvW4kfY07mzSOb6DNU6QAsZ73TrWCgIeeSdSMZjh5St9K3Y+zvN8oEzVEzJ6vWdnArBaPwHHklucmCXlpEGGs2sLB2scCekmRXNeXhDgwqb4DGVviOrZdYlGQltKJERsZIV3hEra8bm2KMtzcWBDK2FqkqjL\/viqUFqOWMbkxgUQYXBRJNqh0XlIvv23ft7KNd6WAvJD4JqkpTQQlFEew6K40yLSZBsfxhwiAYNJjOJ7+8rOcUGXrJ+vDUhbBCFMdSY1FfGTZyMDMPZ2QiIQ4aDbJwMrlUEGo4h3+V4yEV0ACEaqoJb6VCgFcrgOs\/FbIVxoRLK5wHfGQCd7nr1ZN+Uwtn7o\/1Wd6BYKrnnv6CGSUqJxdZS6P2IWDjy2Okn8vkyix1IM+TI4uAUqyCGh3GzJ8e+RMh5DLfCarqIeDAAqVL7TWpGCW8adFORfkxaSeHYFa1mSEwpQhhiR2FmJ7O8CxkyqwT\/p9eP31kILFXoxAHGA9JtVlWwHgcbUGtAD\/wthofxey6Mm6pJUCinRyHOFjCJyv2CsEEel+6X90DSN","iv":"39b4b6494d28bae68cd601c8918b5260","s":"9b5aceaa50374ffa"}
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