Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"770aa9704702662fc082235b0c133f3d","s":"59252a709372e465"}
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