Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"02adf62ef32c4381afe7028606cb4b03","s":"e4344f79e6481174"}
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