Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
{"ct":"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","iv":"362eed53bb69b650124cf3e8100117b5","s":"24850e87bd647e4d"}
Share your thoughts. Click here