Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"da75fb7cf31c8a2927cef4aa8e59fdf6","s":"21ac63b2f95aefb7"}
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