Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"5adb1b165f6c43614cfcc2c98e71684e","s":"2537ea2949b50f13"}
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