Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"f661411d317fbd24dc42744234a44b32","s":"9e7348d64082f814"}
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