Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"b6c87bd6e96cb99fd9c3804345483e50","s":"5290ce667daf17fd"}
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