Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"672de513cdc63c937a388c16dfc76506","s":"96371db67e5354d0"}
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