Marketing
November 11, 2022
Chinese Gen Zers love hard luxury, but need unique experiences to build brand loyalty. Image credit: Shutterstock
By a Luxury Daily columnist
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","iv":"48276a7eead2ef2a6ed83988fd2ba0a6","s":"4417dd967f58fe19"}
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