Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"2ee61ece658f754cd012b79746de0761","s":"18983989d6d207d4"}
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