Luxury Daily
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Feb. 8, 2026
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  3. Estée Lauder Companies raises full-year outlook
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Marketing

Are the Winter Olympics luxury’s golden ticket?

February 4, 2022

Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior

 

By Amber Ran Bi

Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Champagne Telmont earns Regenerative Organic certification
  3. Estée Lauder Companies raises full-year outlook
  4. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  5. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  6. Aston Martin loops Breitling in as global watch partner
  7. Kering Generation Award X Jewelry returns
  8. Qatar Airways, Art Basel kick off partnership in Doha
  9. Versace hires Pieter Mulier as chief creative officer
  10. Balenciaga releases Valentine’s Day capsule
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RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans