Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"365c40244ee332591ed49136a4a5632f","s":"330b8ca9e51b08c5"}
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