Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"512ca342898916df1e66a0c58073e5fe","s":"4b55951d0769874b"}
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