Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"45c3372ff2544b53b8b148db5c357e81","s":"a6c144099238d7c3"}
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