Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
{"ct":"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","iv":"61efafc0181f97a36d39b9af31972b95","s":"e26e7f4306a13456"}
Share your thoughts. Click here