Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"d22261b3723b41ebc3bdf50ac0b578a4","s":"d8acfba4cbd2673c"}
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