Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
{"ct":"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","iv":"1a0f8083e12b16988badb7b96fefa90e","s":"8d81487b4d353620"}
Share your thoughts. Click here