Luxury Daily
The authority in luxury news.
Feb. 7, 2026
  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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Marketing

Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”

January 24, 2023

The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock

 

By Daniel Langer

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  3. Champagne Telmont earns Regenerative Organic certification
  4. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  5. Estée Lauder Companies raises full-year outlook
  6. Aston Martin loops Breitling in as global watch partner
  7. Qatar Airways, Art Basel kick off partnership in Doha
  8. Kering Generation Award X Jewelry returns
  9. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  10. The rising risk of ‘superfakes’ and strategies to protect luxury brands
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RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans