Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
{"ct":"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","iv":"ecfea802288f3152a47dc976db985ff1","s":"55ef9d8812262275"}
Share your thoughts. Click here