Marketing
January 24, 2023
The ability to instill a strong emotional response depends on a story that needs to be clear and different enough versus competing stories. Image credit: Shutterstock
{"ct":"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","iv":"7fce89dbad46a691b73560fa68cec14b","s":"3fb46a1b8694bc95"}
Share your thoughts. Click here