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Dec. 15, 2025
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Fragrance and personal care

Armani Beauty vies for value-based beauty with ‘Gen A.’ initiative

February 15, 2023

Carrying a combined social following of over 75 million, the heritage brand brings a group of Gen Z celebrities together, forming a co-ed ambassador collective in an apparent attempt to contend with modern makeup lines. Image credit: Armani Beauty Armani's new “Gen A.” ambassador group carries a combined Instagram following of over 75 million. Image credit: Armani Beauty

 

By Amirah Keaton

Italy’s Armani Beauty is embarking on a purpose-driven journey with a celebrity ambassador collective, part of the brand’s new “Gen. A” initiative.

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci revisits archival looks in pre-fall campaign
  7. US lowers tariff on Swiss imports to 15pc
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. JW Marriott, Flamingo Estate roll out new wellness experiences
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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