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April 7, 2026
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Fragrance and personal care

Armani Beauty vies for value-based beauty with ‘Gen A.’ initiative

February 15, 2023

Carrying a combined social following of over 75 million, the heritage brand brings a group of Gen Z celebrities together, forming a co-ed ambassador collective in an apparent attempt to contend with modern makeup lines. Image credit: Armani Beauty Armani's new “Gen A.” ambassador group carries a combined Instagram following of over 75 million. Image credit: Armani Beauty

 

By Amirah Keaton

Italy’s Armani Beauty is embarking on a purpose-driven journey with a celebrity ambassador collective, part of the brand’s new “Gen. A” initiative.

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  1. Prada Mode exhibition coming to Chelsea Hotel
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  3. Sustainability, social causes core to Gen Z appeal: The Future Laboratory
  4. Global secondhand market to hit $393B by 2030: ThredUp
  5. Sustainability’s next act: From ethics to economics
  6. Rolex continues support of The Masters tournament
  7. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  8. Louis Vuitton highlights personal stories in Speedy P9 campaign
  9. Don Julio premieres ‘Made to Be Raised’ ahead of 2026 World Cup
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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