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Dec. 9, 2019
  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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Radio

Armani leverages music passion for location-based radio ads

September 7, 2012

 

By Rachel Lamb

Giorgio Armani is targeting affluent New Yorkers who are getting hyped for Fashion Week while promoting a new store opening through radio and digital advertising on the music provider Spotify.

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  1. Brands must prepare for voice-first shopping
  2. Sustainable brands attract more consumers than luxury labels
  3. Bleu de Chanel dives deep with new campaign
  4. Students give luxury leaders food for thought via retail, experiential plans
  5. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  6. The risk in China’s huge influencer economy
  7. These common pricing mistakes destroy luxury brands
  8. Dior goes for gold with flashy J'adore campaign
  9. Lessons on driving ecommerce growth in China
  10. Day's wrap: Forrester's 2020 marketing trends, Twitter, Ssense and LVMH
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