Today in luxury marketing:
Mulberry bags huge profits rise with help from Alexa Chung
The fashion retailer — which beat Burberry, Pringle of Scotland and Victoria Beckham to win “Designer Brand of the Year” at the British Fashion Awards on Tuesday night — posted pre-tax profits of £4.7 million for the six months to the end of September, compared with £1.5 million a year earlier, according to Evening Standard.
Click here to read the entire story on Evening Standard
{"ct":"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","iv":"958c8ab0d22c872433112a2e020a44ba","s":"5efca91d385ffc4c"}