
Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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osVMLVUIieSkSPhqfdBnqc1oXFg86LZvBem9Se\/X5Fv+ZnMEzs03wCYxWWoG9MVcNcfg3y6B5fYLyO3XvhTuQqUYtEQJ63dhuDteBbSoLsL4p746HaSenBmU+VziWyAlyc4Pil8My7l7CVRi9MoG2XWa6Pt9Yug3eSuQ6y5SmIhZZ+gFeqDJ3g2DgTZph+Q4IaMqDN7pwCSQaLT1Iz9JkypNWOGZRx3Cbova2Y8irLU6+RrqR+Jd7N\/7Ocv1lfLvbqwmuvERWUnNSVfJWAS+NAjcTcWmUDdfPaBqwtS1E4GH+SAtD1oBSClIPm5bbwyeCFL1hqTV+ElGE3qvgE\/GDQYKKuWIZUHK12NMBWxKHJfYEepkCeOLxxDuPZu3E97ExoVFUfnBAzigbTQztL2jMAyV9s7qb11qWr2B\/Njt2VEcI1BYgH37BPaUgdQ=","iv":"0948b6b5fe5d03dfb0264c1b5e4af7ad","s":"8cabcb1b83e33443"}