
Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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","iv":"92f77f1fbe27a3c7542db864e60592a0","s":"00e9d990d88cd222"}