
Influencers are incredibly powerful, but brands need to work with them properly. Image credit: Harrods
This week, the United States' Federal Trade Commission settled its first-ever lawsuit against influencers for not properly disclosing their financial relationship with the product they endorsed.
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\/XrDywNU2LsHiWyIQUp+1NioxFIdpA8rQhl3jAFqJFjidEgtivj6+lPvn3eh0RNhuj8Ty9v7M+OSzp1vYMA5wacR\/21b7e7Iu7ag4T8l+sbWOF0VMpiZo3I0m7B0ZIs1H3BYAVRHERCr7vYO7iS0hpftioJED6W3\/KN1KJcE56z5AzgsfDQEyBJBOOUJ4iOVDlbgus2ZsVbaGkUIpH4DbF5aJ7Jiv\/cZJSjcN1GwL072OYFTaryBjMwjfzHGpP6PGpf0fyvGCsbAczQ6qE7aFbn+ETcG4L2Nud3C0BRAm0ZN7tUoO6H8viYSQ0KNk3GcB\/OOfROSH3qoy8wiXI+KPbD8+EYfGeco6qNgM2GUhOw8ntTL0sERTYNlp65ZYuI0YlHYb+3iQO7qtlUx6FvVY5Rf70mrUXz+1mmaiGSWNm9zLbxo45W8AXkiIGyLaE5LZ\/+e8=","iv":"2b3deb813a591581e94902b47dd62ff7","s":"283a2de642eab5e9"}