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Financial services

As US millionaires grow more diverse, brands must leverage digital tools to keep up

March 9, 2018

There are 16 million millionaires in the country, and each one is a valuable asset for brands. Image credit: WealthEngine

 

By Danny Parisi

NEW YORK – With each passing year, the millionaire population in the United States grows more diverse both in demographics and interests.

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  1. Secondhand accessibility leads to new luxury buyers: BCG
  2. Day's wrap: Saks, Moët & Chandon, La Mer, Omega and Bloomingdale's
  3. Travel brands must emphasize values to reach consumers
  4. La Mer takes consumers to the sea in Shanghai
  5. Saks turns flagship into Frozen 2 celebration for the holidays
  6. Inside Chanel shares masculinity’s influence on house styles
  7. Louis Vuitton, Barneys, hotel design and luxury psychology - News briefs
  8. Saks, Moët & Chandon, La Mer, Omega and Bloomingdale's - Live news
  9. Luxury watchmakers lead the way in owning pre-owned business
  10. How the evolution of Fashion Week has affected photographers
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