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Multichannel

Audi, BMW, Burberry leveraging digital to transform businesses

June 25, 2014

Audi City in Berlin Audi City in Berlin

 

By Joe McCarthy

NEW YORK - Brands that intend to stay relevant must embed digital in all aspects of their organization, according to a principal Forrester analyst June 24 at Forrester's Forum for Customer Experience Professionals East: "Why Good Is Not Good Enough.”

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. Matches plots second act under new ownership
  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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