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Multichannel

Audi collects mobile, email data via interactive video initiative

October 15, 2010

Audi is collecting email and mobile information for lead generation

 

By Peter Finocchiaro

Audi of America is bolstering its database of mobile and email information by offering $100 off a special driving workshop to consumers who opt-in via a new interactive video initiative.

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  1. Ralph Lauren odes to Martha’s Vineyard in latest collection
  2. Dior charms shoppers with Lucky capsule at Harrods
  3. First half revenue falls short at LVMH
  4. Off the Cuff: A Q&A with Ponant's Samuel Chamberlain
  5. Rosewood Hotels to open first property in French Alps
  6. Genesis continues silver screen run with ‘Freakier Friday’ sponsorship
  7. Louis Vuitton announces second-edition Watch Prize shortlist
  8. Nicole Kidman joins Clé de Peau Beauté as global brand ambassador
  9. High-end market enters ‘slow-growth phase’: report
  10. BMW to introduce carbon footprint tracking via mobile app
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