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Luxury Memo special reports

Audio marketing – Luxury Memo special report

July 31, 2018

Podcasts offer a way to reach consumers through audio. Image credit: Bang & Olufsen

 

By Nancy Buckley

Branded content offers the potential for a connection with consumers beyond selling a product. But audio content, such as podcasts and playlists, presents an opportunity for brands to craft a longer narrative.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
  3. Dorchester Collection names next CEO
  4. Breitling revives watchmaker Gallet through acquisition
  5. Dior spotlights connections to feminine artistry in feature-length film
  6. How culturally-aware influencer trips can successfully launch luxury products
  7. Off the Cuff: A Q&A with Mandarin Oriental Hotel Group's Adelina Wong Ettelson
  8. Kering partners with International Trade Center in Madagascar
  9. Luxury Unfiltered: A new playbook for luxury brands navigating challenging times
  10. Dior explores the craft of Sauvage in new campaign
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