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April 22, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  2. Hermès posts 5.6pc rise in opening quarter sales
  3. Luxury brands are now limited in naming capacity
  4. Tod’s Group finishes conservation work on Milan’s Palazzo Marino
  5. McLaren hires Ford’s Kemal Curic as chief design officer
  6. Balenciaga deploys new art series
  7. Coty’s net-zero plan gains SBTi approval
  8. Fendi announces inaugural Design Prize winner
  9. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  10. Founding stories fuel Watches and Wonders Geneva 2026
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