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Dec. 10, 2023
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Nordic nations setting luxury trends of tomorrow
  2. Pradasphere II returns after nearly 10 years
  3. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  4. Luxury Living Group unveils branded community featuring Bentley Home
  5. Don Julio creates ode to Mexico with Miami exhibition
  6. Longtime CEO of Lanvin Group steps down
  7. Porsche-backed DesignCar app adds Bugatti, community voting for virtual car designs
  8. Louis Vuitton bets big on Yayoi Kusama, begetting multichannel magic
  9. Lego artists tribute Tag Heuer, release mini watchmaker model
  10. Lalique Group to secure majority stake in Bordeaux wine estate
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