Luxury Daily
The authority in luxury news.
Nov. 29, 2023
  1. Gucci faces worker strike in Rome
  2. Dior dedicates new exhibition to female collaborators
  3. Ex-L'Oréal exec to lead Stella McCartney as CEO
  4. David Yurman, SCAD join forces for tech-forward holiday project
  5. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  6. RH Indianapolis opens on renowned 151-acre estate
  7. St. Regis rolls out 'House of Celebration' holiday programming
  8. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
  9. British creatives help rewrite rules at Burberry
  10. Deals worth $1B or more to drive beauty M&A landscape over next two years: Kearney
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Gucci faces worker strike in Rome
  2. Dior dedicates new exhibition to female collaborators
  3. Ex-L'Oréal exec to lead Stella McCartney as CEO
  4. David Yurman, SCAD join forces for tech-forward holiday project
  5. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  6. RH Indianapolis opens on renowned 151-acre estate
  7. St. Regis rolls out 'House of Celebration' holiday programming
  8. Tiffany & Co. to drop Pokémon exclusives at NYC, Tokyo flagships
  9. British creatives help rewrite rules at Burberry
  10. Deals worth $1B or more to drive beauty M&A landscape over next two years: Kearney
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
David Yurman, SCAD join forces for tech-forward holiday project
Thom Browne expands brand universe with Baccarat collaboration
Subscribe now: Full access to 90,000+ articles, reports, videos and images

Dior dedicates new exhibition to female collaborators
St. Regis rolls out ‘House of Celebration’ holiday programming
RH Indianapolis opens on renowned 151-acre estate