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April 23, 2026
  1. McLaren hires Ford’s Kemal Curic as chief design officer
  2. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  3. Coty’s net-zero plan gains SBTi approval
  4. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  5. Lamborghini celebrates national ‘Made in Italy’ Day
  6. Balmain embraces mini-me trend for children's wear-exclusive at Harrods
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  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. A new vocabulary for luxury: The nine archetypes defining its future
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 13, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. McLaren hires Ford’s Kemal Curic as chief design officer
  2. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
  3. Coty’s net-zero plan gains SBTi approval
  4. Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
  5. Lamborghini celebrates national ‘Made in Italy’ Day
  6. Balmain embraces mini-me trend for children's wear-exclusive at Harrods
  7. Can luxury brands balance AI use with heritage and sustainability goals?
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  10. A new vocabulary for luxury: The nine archetypes defining its future
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