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March 18, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Unfiltered: The conflict in Iran is a wake-up call for luxury
  2. Global luxury market to grow by up to 4pc in 2026: Kearney
  3. Marriott International to flip Hawaii’s Resort at Kapalua Bay into St. Regis property
  4. Kering consolidates jewelry houses into new division
  5. Bentley nears $3B in annual sales, growth slows
  6. Natalie Portman leads cinematic Tiffany & Co. HardWear campaign
  7. Puig appoints new CEO
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  9. Marriott’s Luxury Group launches artist residency program
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