Luxury Daily
World’s leading luxury business publication
Aug. 24, 2019
  1. Should luxury brands embrace TikTok?
  2. Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours
  3. Service, entertainment – not technology – shaping retail’s future
  4. Instagram registers 15x more engagement than Facebook: L2
  5. Luxury hotels can leverage social clout to attract young affluents
  6. How to make platform choices for ecommerce in China
  7. Michael Kors enlists real-life jet-setters for travel campaign
  8. Stella McCartney creates romantic collection with pop star
  9. Register now: Women in Luxury conference New York May 9
  10. Luxury brands are tech companies: Wired editor
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Should luxury brands embrace TikTok?
  2. Day’s wrap: Stella McCartney, Estée Lauder, Nordstrom, Glenlivet and Retail Store Tours
  3. Service, entertainment – not technology – shaping retail’s future
  4. Instagram registers 15x more engagement than Facebook: L2
  5. Luxury hotels can leverage social clout to attract young affluents
  6. How to make platform choices for ecommerce in China
  7. Michael Kors enlists real-life jet-setters for travel campaign
  8. Stella McCartney creates romantic collection with pop star
  9. Register now: Women in Luxury conference New York May 9
  10. Luxury brands are tech companies: Wired editor
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