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Dec. 13, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Sephora introduces new concept for SEPHORiA 2026
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  3. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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  5. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  6. US lowers tariff on Swiss imports to 15pc
  7. Luxury Women to Watch 2017
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  9. Mercedes-Benz locks in with WTA as exclusive automobile partner
  10. Diptyque plays with the surreal in holiday tale
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