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Dec. 15, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci revisits archival looks in pre-fall campaign
  7. US lowers tariff on Swiss imports to 15pc
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  10. Dior reinvigorates Miss Dior with latest floral romance
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