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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Miu Miu launches second-round summer reading program
  2. McLaren updates supercar production with state-of-the-art technology
  3. 72pc of affluent APAC travelers to increase trip spending: Marriott
  4. Sephora, Lyft tempt shoppers with ‘Delivered to Beauty‘ activation
  5. Louis Vuitton explores China for travel campaign
  6. Printemps unveils VIP shopping suite at Haussmann flagship
  7. Glenmorangie becomes official whisky of Formula 1
  8. Luxury Unfiltered: Dior’s new chapter is a masterclass in strategic storytelling
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Gucci taps K-pop force Lee Know as ambassador
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