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Feb. 26, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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Rolls-Royce drops in at Oberoi Concours d’Elegance
IHG introduces Regent Spa concept
Capri Holdings fills CFO, COO role