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Jan. 17, 2026
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. LVMH Watch Week 2026 comes to Milan
  2. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  5. Brunello Cucinelli sees 11.5pc higher annual sales
  6. ‘Gucci: La Famiglia’ asserts vision for next chapter
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Lalique launches at Maya Hotel Courchevel 1850
  9. Diesel confirms next CEO
  10. Bugatti, Lego Group release two new models
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