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Dec. 8, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
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  3. CFDA bans fur from New York Fashion Week
  4. Versace announces exit of Dario Vitale as creative director
  5. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  6. RH opens Detroit showroom
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. Alexander McQueen tests new creative signatures in spring/summer 2026 preview
  10. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
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