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Marketing

Austerity, financial pessimism outlive Great Recession: Havas

March 2, 2017

Image from Balenciaga's spring/summer 2017 campaign; consumers are still carrying over habits and attitudes from the recession Image from Balenciaga's spring/summer 2017 campaign; consumers are still carrying over habits and attitudes from the recession

 

Over the past few years, frugality has shifted from an economic necessity to a celebrated lifestyle choice, according to a new report from Havas.

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