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Apparel and accessories

Authenticity, craftsmanship key to reaching Gen Z: Balmain creative director

November 30, 2020

Olivier Rousteing became the creative director of Balmain in 2011 at the age of 25. Image credit: Balmain


As fashion houses look to reinvent themselves for the next generation of luxury consumer, French label Balmain continues to be at the forefront under the leadership of its groundbreaking creative director.

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