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Prada leverages pandemic as opportunity to contemplate, transform business

November 30, 2020

Prada reports APAC growth took a hit due to Hong Kong protests in FY 2019, but mainland China remained strong. Image credit: Shutterstock Prada is committed to its engagement with local customers. Image credit: Shutterstock

 

By Ellen Kelleher

Italian fashion label Prada is using the global pandemic as a period of self-reflection while it embraces ecommerce growth and recommits to the value of in-store shopping experiences.

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  1. K-pop star Karina becomes Prada brand ambassador
  2. Guerlain exudes timeless femininity in reimagined fragrance campaign
  3. Moët delivers the gift of bubbles in new holiday campaign
  4. China’s middle class to reach 40 percent of population by 2030: BCG
  5. LVMH revenues dip 2pc in Q1
  6. Ralph Lauren odes to Martha’s Vineyard in latest collection
  7. Nordstrom onboards new finance chief
  8. The cold coffee tweet that changed Four Seasons' approach to social media
  9. Louis Vuitton announces second-edition Watch Prize shortlist
  10. BMW to introduce carbon footprint tracking via mobile app
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