Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
{"ct":"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","iv":"fd551ac5b66d617a94684f0ca9530a10","s":"877e484719e53a15"}
Share your thoughts. Click here