Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
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","iv":"5706b2ba063a3e99049f566a088ec5eb","s":"3337262df65c49fa"}
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