Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
{"ct":"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","iv":"dca1e1e6c352bf2d2dab32a287f82bec","s":"1603b74f2643aeb2"}
Share your thoughts. Click here