Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
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","iv":"8331ecbd1b9b0a9cb0e51ad7a0b033d1","s":"0ad7131a12a70a19"}
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