Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
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","iv":"018c1466ce5f558f6dc0e5c6bd905258","s":"45239d4a48c1e7fb"}
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