Marketing
October 18, 2022
Luxury brands that want to be successful in the future must be disruptors — breaking rules, standing up for their values, and redefining experiences. Image credit: Pepperdine Graziadio Business School
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","iv":"d31ab3f76de464cf3b173cd5b784ab1c","s":"9a52bda9dd6adc92"}
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