Erwan Rambourg

rimma@mobilemarketer.com

The smell of success: How niche perfumes perform in China

February 16, 2021

Chinese luxury staycationing at its best: The Hainan experiment

February 15, 2021

Brand elevation: Why and how prestige brands have to be built differently in the Digital Age

February 15, 2021

China’s affluent households keep fueling luxury consumption

February 12, 2021

Implications of the “Great De-Urbanization” of the United States

February 12, 2021

4 marketing tactics to win China in 2021

February 11, 2021

Private aviation partnerships provide opportunities and pitfalls

February 11, 2021

China domestic travel revival slows as Chinese New Year bookings deteriorate

February 10, 2021

China’s luxury market will only get trickier in 2021

February 9, 2021

Building a digital temple worthy of worship

February 9, 2021

Luxury “Locavores”: Another silver lining of the pandemic

February 8, 2021

What global luxury brands need to know about the China market in 2021

February 5, 2021

Four strategies for selling pearls to Chinese millennials

February 4, 2021

How Cartier won China’s social media

February 3, 2021

3 reasons to expand your retail footprint in China right now

February 2, 2021

COVID-19 and fashion: Lingering effects in 2021 and beyond

February 2, 2021

What are the vulnerable luxury sectors in China?

February 1, 2021

Luxury Mahjong without cultural appropriation

January 29, 2021

Private jets fly higher in COVID-19

January 27, 2021

Why luxury brands must radically rethink sustainability

January 26, 2021

Relationships are the new currency in luxury sales

January 26, 2021