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Dec. 5, 2025
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Automotive

Automakers turn to tech to streamline production, sales amid pandemic

December 4, 2020

The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus The Lexus AR Play app is an augmented reality immersion into the exterior and interior features of the newly launched 2021 Lexus IS 350 sport sedan. Image courtesy of Lexus

 

By Ellen Kelleher

Luxury automakers are leveraging digital methods to improve the production, marketing and sale of new vehicles as a way to navigate the ongoing disruptions of COVID-19.

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  1. Guerlain Spa to launch aboard Orient Express Sailing Yacht
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  5. France welcomes first Case Loewe location
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  7. Miu Miu channels athletic aesthetics across global retail grounds
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