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Research

Avoid the deadly sins of luxury marketing: Wealth-X exec

January 16, 2015

Michael Kors fall/winter 2014 ad campaign Michael Kors fall/winter 2014 ad campaign

 

By Sarah Jones

NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.

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  5. Christie’s promotes luxury auction sales lead to global role
  6. Mulberry aims to save the world through handbags
  7. Omega continues Milano Cortina 2026 countdown
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