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Baccarat puts production on display at experiential ‘Alchemy’ pop-up

September 8, 2023

Starry nights, glowing forges and jungle art are just a few scenes that splash the walls and ceilings of the chapel on Baccarat’s factory soil. Image credit: Baccarat Running through Oct. 14, “Alchemy, the Immersive Experience” taps modern technologies to walk visitors through age-old processes. Image credit: Baccarat


French crystal maker Baccarat is taking a point of pride from brand messaging to the material world.

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