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May 21, 2024
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Automotive

Porsche presents themed programming at IAA Mobility

September 8, 2023

The brand celebrated the premier of the vehicle 60 years ago at the event, making this latest activation sentimental in nature. Image credit: Porsche The brand is welcoming consumers to a giant, walk-through booth modeled after an anniversarial model at this year's event. Image credit: Porsche

 

By Luxury Daily News Service

German automaker Porsche is making interactive marketing moves in Munich.

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  1. Guerlain launches campaign for World Bee Day 2024
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  3. In Epernay, embroiderers shed light on Moët & Chandon
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  5. Wedgwood spreads love with 520 Day campaign
  6. Genesis plugs redesigned SUV in second-year gala sponsorship
  7. Hublot wraps immersive online watchmaking experience
  8. Saks Social Club gets VIP boost
  9. Growth slows at Richemont as new CEO prepares to step in
  10. Global luxury store openings fell 13pc in 2023: Savills
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