Luxury Daily
The authority in luxury news.
  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Burberry crowns student winner of Reimagining Materials competition
  5. Proceeds from new Prada collection to fund artisan training in India
  6. FCC broadband privacy proposal draws dissent from marketing trade groups
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. GQ Bar Bodrum opens on the Mediterranean coast
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Inviting nominations for the 2022 Luxury Daily Awards
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Automotive

Porsche presents themed programming at IAA Mobility

September 8, 2023

The brand celebrated the premier of the vehicle 60 years ago at the event, making this latest activation sentimental in nature. Image credit: Porsche The brand is welcoming consumers to a giant, walk-through booth modeled after an anniversarial model at this year's event. Image credit: Porsche

 

By Luxury Daily News Service

German automaker Porsche is making interactive marketing moves in Munich.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Burberry crowns student winner of Reimagining Materials competition
  5. Proceeds from new Prada collection to fund artisan training in India
  6. FCC broadband privacy proposal draws dissent from marketing trade groups
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. GQ Bar Bodrum opens on the Mediterranean coast
  9. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  10. Inviting nominations for the 2022 Luxury Daily Awards
VIDEOS
More Videos

MORE IN Automotive
Porsche to drop stake in Bugatti Rimac
Porsche builds ‘Toy Story’-inspired 911s for charity auction
McLaren hires Ford’s Kemal Curic as chief design officer
Mercedes-Benz prepares bespoke S-Class model for 2026 Masters
Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
Global deliveries take 15pc hit at Porsche in Q1



RECENT ARTICLES
Vacheron Constantin unveils four Louvre-inspired Métiers d’Art timepieces
Dior traces fashion heritage at SCAD FASH Museum
‘Peninsula Time’ platformed in dedicated campaign film

Blancpain opens submissions for 2026 Imaginist Literary Prize
Luxury Unfiltered: Luxury’s listening problem is worse than the industry thinks
Proceeds from new Prada collection to fund artisan training in India