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Apparel and accessories

Balenciaga leans into “normcore” with no-frills film

November 29, 2018

Balenciaga Winter 2018 Oversized hoodies and colorful sweaters dominate Balenciaga's winter collection. Image credit: Balenciaga

 

By Sarah Ramirez

French fashion house Balenciaga is turning to a lo-fi technique to give its latest campaign film an aura of authenticity.

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