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Apparel and accessories

Balenciaga leans into “normcore” with no-frills film

November 29, 2018

Balenciaga Winter 2018 Oversized hoodies and colorful sweaters dominate Balenciaga's winter collection. Image credit: Balenciaga

 

By Sarah Ramirez

French fashion house Balenciaga is turning to a lo-fi technique to give its latest campaign film an aura of authenticity.

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Gucci illustrates new makeup looks in beauty campaign
  3. Lexus is ‘all in’ with its newest sports sedan
  4. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  5. Louis XIII revamps online offerings to better engage tastemakers
  6. The luxury rebound: Brace, brace, a new era of exuberance has started
  7. Farfetch revenues hit $1.7B as luxury shoppers go online
  8. Porsche pursues “the perfect line” in Taycan effort
  9. Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  10. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
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