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Sep. 22, 2019
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Apparel and accessories

Balenciaga leans into “normcore” with no-frills film

November 29, 2018

Balenciaga Winter 2018 Oversized hoodies and colorful sweaters dominate Balenciaga's winter collection. Image credit: Balenciaga

 

By Sarah Ramirez

French fashion house Balenciaga is turning to a lo-fi technique to give its latest campaign film an aura of authenticity.

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  1. Rolls-Royce hosts art auction on production line
  2. WatchBox looks for growth in editorial integration
  3. Rimowa stages first historical retrospective at Sotheby’s
  4. Dior asks award-winning actress to spread joy in fragrance launch
  5. The China Report: Innovation in Luxury
  6. Duty-free spending to grow 51pc in 5 years: report
  7. Fendi lets consumers take a bite out of its logo
  8. Financially-confident consumers to spend on travel, auto in 2013: report
  9. Chanel, Hermès rank as top brands worth premium pricing: survey
  10. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
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