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Feb. 17, 2019
  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Tod’s kisses spring hello with playful campaign
  5. Bloomingdale's gives flagship beauty department an interactive makeover
  6. Current retail technology and consumer behavior not yet in sync: report
  7. De Beers features 2,000 diamonds via in-store bespoke iPad app
  8. Hermès paints picture of global flagship in podcast
  9. Luxury Women to Watch 2019
  10. Coastal, urban communities "most loved" neighborhoods: report
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Marketing

Western influencers build brand equity, while KOLs seek sales

November 29, 2018

Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags

 

By Brielle Jaekel

Brands of today need to focus on tapping digital resources at the core of their strategies to devise a global plan, while also catering to consumers on a local level.

To read the entire article, please subscribe or
 
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  1. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  2. Day's wrap: Secoo, Hermès, JD.com, Zegna, Mercedes and Tod's
  3. Mandarin Oriental invests in Central Park views for residential project
  4. Tod’s kisses spring hello with playful campaign
  5. Bloomingdale's gives flagship beauty department an interactive makeover
  6. Current retail technology and consumer behavior not yet in sync: report
  7. De Beers features 2,000 diamonds via in-store bespoke iPad app
  8. Hermès paints picture of global flagship in podcast
  9. Luxury Women to Watch 2019
  10. Coastal, urban communities "most loved" neighborhoods: report
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