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Oct. 17, 2019
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Marketing

Western influencers build brand equity, while KOLs seek sales

November 29, 2018

Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags

 

By Brielle Jaekel

Brands of today need to focus on tapping digital resources at the core of their strategies to devise a global plan, while also catering to consumers on a local level.

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  1. Millennial millionaires not shying away from real estate investments
  2. Off-White, Vetements and the paradigm of luxury
  3. Why your luxury brand needs social currency to survive
  4. DVF shares personal perspective on historic landmark in documentary
  5. Inside Chanel shares masculinity’s influence on house styles
  6. Day's wrap: SIHH, Rolls-Royce, 1 Hotels, Hemster, de Grisogono and Karma
  7. Secondhand accessibility leads to new luxury buyers: BCG
  8. SIHH, Rolls-Royce, 1 Hotels, Hemster, de Grisogono and Karma - Live news
  9. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
  10. Dior, retail sales, Ferretti and wine cellars - News briefs
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Off-White, Vetements and the paradigm of luxury
DVF shares personal perspective on historic landmark in documentary
Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders