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May 23, 2019
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Marketing

Western influencers build brand equity, while KOLs seek sales

November 29, 2018

Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags

 

By Brielle Jaekel

Brands of today need to focus on tapping digital resources at the core of their strategies to devise a global plan, while also catering to consumers on a local level.

To read the entire article, please subscribe or
 
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  1. Moncler strategy based on speed, creativity and flexibility
  2. Luxury M&A to continue due to succession, technology
  3. Diamonds facing increased demand, disruption
  4. Person-to-person connection keeps bricks-and-mortar retail relevant
  5. Burberry holds space in Mykonos, celebrating Riccardo Tisci's first collections
  6. People are behind meaningful growth: Alexander McQueen CEO
  7. Day's wrap: Puig, Highsnobiety, Private Jet Card Comparisons, Burberry, Audi and Prada
  8. Highsnobiety enters ecommerce with collaborations, curated collections
  9. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
  10. Day's wrap: Mercedes, Prada, Franck Muller, Nordstrom, Cunard and Loro Piana
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