Luxury Daily
World’s leading luxury business publication
Dec. 19, 2018
  1. Bleu de Chanel dives deep with new campaign
  2. BCG is 2018 Luxury Researcher of the Year
  3. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  4. Day's wrap: Macerich, Four Seasons, Cartier, Omega and Belmond
  5. Gucci collaborates with beauty platform for multimedia fragrance launch
  6. Condé Nast International is 2018 Luxury Publisher of the Year
  7. Fendi invites consumers to find eyewear match through multisensory exploration
  8. British luxury train Belmond British Pullman serves afternoon tea journey for Disney’s Mary Poppins Returns
  9. Cartier reboots its London boutique with modern strategy
  10. Louis Vuitton retains position as most valuable French brand
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Marketing

Western influencers build brand equity, while KOLs seek sales

November 29, 2018

Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags

 

By Brielle Jaekel

Brands of today need to focus on tapping digital resources at the core of their strategies to devise a global plan, while also catering to consumers on a local level.

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  1. Bleu de Chanel dives deep with new campaign
  2. BCG is 2018 Luxury Researcher of the Year
  3. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  4. Day's wrap: Macerich, Four Seasons, Cartier, Omega and Belmond
  5. Gucci collaborates with beauty platform for multimedia fragrance launch
  6. Condé Nast International is 2018 Luxury Publisher of the Year
  7. Fendi invites consumers to find eyewear match through multisensory exploration
  8. British luxury train Belmond British Pullman serves afternoon tea journey for Disney’s Mary Poppins Returns
  9. Cartier reboots its London boutique with modern strategy
  10. Louis Vuitton retains position as most valuable French brand
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