Marketing
November 29, 2018
Influencer Mr. Bags collaborated with Longchamp for Chinese New Year. Image credit: Mr Bags
By Brielle Jaekel
Brands of today need to focus on tapping digital resources at the core of their strategies to devise a global plan, while also catering to consumers on a local level.
{"ct":"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","iv":"db26c36ed08beca0155ee69485a43a48","s":"bb247fdccd2565f5"}
Share your thoughts. Click here