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Oct. 21, 2018
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Apparel and accessories

Balmain’s Olivier Rousteing cuts out the middleman in personal campaign

July 14, 2017

Balmain's fall/winter 2017 advertising campaign. Image credit: Balmain

 

By Staff reports

French fashion label Balmain’s creative director Olivier Rousteing is giving his perspective on his hometown by stepping behind the camera for the brand’s fall advertisements.

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  1. Fendi looks to incite fashion frenzy with drop
  2. Register now: Women in Luxury conference New York, May 9
  3. Influencer marketing brings relationship building into digital age
  4. Bloomingdale's gamifies in-store shopping through Snapchat filters
  5. Gucci goes mobile with in-store service app
  6. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  7. Hugo Boss launches largest digital campaign for 3D runway show
  8. Nordstrom contemplates dressing room iPads to elevate customer experience
  9. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  10. Saks acts as cornerstone of Houston Galleria's $250M transformation
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