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Barneys flaunts youth lifestyle association via shoppable video

August 1, 2012

 

By Tricia Carr

Retailer Barneys New York is pulling all the stops to get clicks in its latest shoppable video with fashion blogger Geri Hirsch, this time focusing on late-night attire and sending a dedicated email campaign.

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  1. Millennials push impulse shopping, flexing brands
  2. In-store events may not solve bricks-and-mortar's problems
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. LVMH, China, luxury cannabis and travel - News briefs
  5. Forevermark spotlights everyday love with engaging series
  6. Marketers need to learn to "stop the thumb"
  7. Chanel links fragrances and fashion in evocative campaign
  8. Top 5 brand moments from last week
  9. Monobrand stores – Luxury Memo special report
  10. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
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Millennials push impulse shopping, flexing brands
Marketers need to learn to “stop the thumb”
In-store events may not solve bricks-and-mortar’s problems