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BBDO North America exec: TV is golden medium, not mobile

September 19, 2011

By Lauren Johnson

NEW YORK – A BBDO North America executive at the TVB Forward conference said that television should be the core of every campaign.

The executive said that although fifty percent of consumers who watch free TV on devices are receptive to ads, it in no way matches TV in terms of reach and advertising opportunity. When asked to choose the “golden medium” from a choice of Internet, mobile, tablets or television, the executive chose TV.

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