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Retail

Be flexible, build trust for successful Asian market expansion

January 18, 2017

Affluent consumer Affluent consumer

 

By Sarah Jones

NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.

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  1. Dior builds five-story statement flagship in Beijing
  2. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  3. Happy Holidays!
  4. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. Louis Vuitton shares names of final Watch Prize contestants, jury members
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Kering loops France’s Ardian into Fifth Avenue investment
  9. Harrods announces key leadership appointment
  10. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
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