Retail
January 18, 2017
Affluent consumer
By Sarah Jones
NEW YORK – When entering a new market, the biggest mistake brands can make is failing to alter their marketing strategy for any cultural differences, according to an executive from Export Now.
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","iv":"fe190a0b5a27a184dc4aaa0d097251e8","s":"b7d2b48ab733c1db"}
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