Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
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","iv":"01bfad4f760c74591f234ed7d4277321","s":"8f52c4778b6a829b"}