Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
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","iv":"f207c03989a585d0e76745c9ebaff936","s":"afafc3c8c1ea9446"}