Beauty and hotel brands including L’Occitane, Four Seasons, InterContinental, Estee Lauder and Lancome excelled in their digital marketing strategies in emerging markets, according to L2 Think Tank’s inaugural Digital IQ for Brazil, Russia and India.
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","iv":"354849a46f360e9c631ac4f38e5ce0b3","s":"308474d616ce320c"}