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Multichannel

Bergdorf Goodman bolsters beauty counter with sun safety initiatives

May 4, 2012

 

By Tricia Carr

New York-based retailer Bergdorf Goodman is partnering with the Melanoma Research Alliance to promote safe sun habits and UV-protecting beauty products to consumers via social media initiatives and to-be-announced in-store events.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Dior, Rizzoli to release book on Lady Art project
  5. Fendi pays homage to artist with playful puppet fall campaign
  6. Veuve Clicquot debuts après-ski activations
  7. Kering to acquire jewelry manufacturer Raselli Franco Group
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Dior dives into French Riviera with escapist fragrance
  10. Brioni launches anniversary capsule at Bergdorf Goodman
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