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Dec. 6, 2025
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Commerce

Black Friday profits prove personalized shopping is beneficial for luxury brands

December 6, 2010

Luxury brands should consider personalized shopping Web sites

 

By Rachel Lamb

Based on an increased profit margin from Black Friday sales, luxury brands should consider using personalized shopping Web sites as a way to connect with their most valued customers.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  6. France welcomes first Case Loewe location
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Versace announces exit of Dario Vitale as creative director
  9. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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