Retail
August 11, 2020
Placer.ai explores the role of Black Friday in a pandemic year. Image credit: Placer.ai
By Dianna Dilworth
Black Friday – the day after Thanksgiving Day in late November – has always been an important day for retailers as exclusive sales drive record foot traffic into stores and companies earn massive profits, pushing them into the black.
{"ct":"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","iv":"7b5e26be4044d4afbe742073d38445f1","s":"67e659a4079e93b1"}
Share your thoughts. Click here