Retail
August 11, 2020
Placer.ai explores the role of Black Friday in a pandemic year. Image credit: Placer.ai
By Dianna Dilworth
Black Friday – the day after Thanksgiving Day in late November – has always been an important day for retailers as exclusive sales drive record foot traffic into stores and companies earn massive profits, pushing them into the black.
{"ct":"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","iv":"0eb6dd891de0138d7ec73780ff9824db","s":"5f2e3e3436c6cde1"}
Share your thoughts. Click here