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Dec. 26, 2025
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Bloggers provide unbiased, emotional connection to brands during Fashion Week

September 12, 2012

 

By Rachel Lamb

Luxury marketers who use bloggers during Fashion Week benefit from emotional and unbiased opinions, which could help to accentuate the brand image and align with a particular audience that comes built-in with the source.

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  1. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Veuve Clicquot debuts après-ski activations
  4. Dior dives into French Riviera with escapist fragrance
  5. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  6. Dior, Rizzoli to release book on Lady Art project
  7. US luxury car market expected to double in next decade: BCG
  8. Savannah College of Art and Design debuts SCAD LUXE research center
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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