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June 26, 2019
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Bloggers provide unbiased, emotional connection to brands during Fashion Week

September 12, 2012

 

By Rachel Lamb

Luxury marketers who use bloggers during Fashion Week benefit from emotional and unbiased opinions, which could help to accentuate the brand image and align with a particular audience that comes built-in with the source.

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  1. Digital natives expect bricks-and-mortar stores to leverage more tech
  2. Prada educates consumers on upcycling in docu-series
  3. Hoteliers should approach room service as extension of travel experience
  4. Mintel, Air Paris to dissect fragrance and beauty business
  5. Moda Operandi taps managing director for China growth
  6. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  7. Announcing LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  8. Planning/budgeting cycles shrinking to 6-12 months from 3-5 years
  9. BMW balances thrills, technology with Vision M
  10. Karl Lagerfeld, Airbnb, Burberry and Louis Vuitton - News briefs
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