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July 3, 2020
  1. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  2. Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
  3. Kering publishes first biodiversity strategy as part of ambitious sustainability push
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Ferrari receives equal salary certification for pay parity between men and women
  6. Media could have more important impact on luxury business: Launchmetrics
  7. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  8. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  9. The pandemic recession demands a digital response
  10. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
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Bloggers provide unbiased, emotional connection to brands during Fashion Week

September 12, 2012

 

By Rachel Lamb

Luxury marketers who use bloggers during Fashion Week benefit from emotional and unbiased opinions, which could help to accentuate the brand image and align with a particular audience that comes built-in with the source.

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  1. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  2. Suzy Menkes’ departure will leave gaping hole in Condé Nast’s fashion overview
  3. Kering publishes first biodiversity strategy as part of ambitious sustainability push
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Ferrari receives equal salary certification for pay parity between men and women
  6. Media could have more important impact on luxury business: Launchmetrics
  7. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
  8. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  9. The pandemic recession demands a digital response
  10. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
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