Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"57053d224b960c9a775274f3f710cbfa","s":"9456b71815a9add0"}
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