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Television

Does Ralph Lauren PBS sponsorship hint at luxury opportunity in TV?

September 12, 2012

 

By Tricia Carr

Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.

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  1. Neiman Marcus pushes into secondhand retail as resale category climbs
  2. Register now: Women in Luxury conference New York May 9
  3. Social media users more trusting of peers, influencers than brands
  4. Hublot honors partnerships with Harrods pop-up
  5. More social media opportunities on the horizon for luxury brands
  6. Top 10 multichannel efforts of Q1
  7. Four Seasons asks guests to take time for new experiences
  8. Gucci puts its money where its mouth is following diversity outrage
  9. Collaborations capturing attention of younger luxury buyers
  10. Register now: Luxury FirstLook 2019 New York Jan. 16
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