
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
{"ct":"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","iv":"589ff4bf808a8433d893d90d8a72b69a","s":"c45d8e4e970a4922"}