
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"6cc820944d2fdc50aad31fbf7e09fdb4","s":"5e322b6f3e3ab091"}