
- Bloomingdale's New York flagship store
Department store chain Bloomingdale’s is incorporating new technologies and an SMS contest into its semi-annual Hot event in a partnership with Microsoft that could boost its appeal to a younger audience.
The 11-day event begins Sept. 6 and combines mobile, social media, television and physical components. Bloomingdale’s is using smartphone engagement to complement an otherwise 360-degree approach to attract attention from younger consumers who might only interact with the brand via its ecommerce site and social channels.
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","iv":"a95ce274509638efdc54c6293edc2259","s":"1bce2f27da92d014"}