• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Louis Vuitton showcases classic monogram via personal brand stories

August 28, 2012

 

French label Louis Vuitton is bringing attention to the history of its classic monogram pattern in a video series that depicts well-known personalities discussing their experiences with the print.

Personalities featured include head of special order Patrick Louis Vuitton, artistic director Marc Jacobs and actresses Catherine Deneuve and Cate Blanchett. The videos are presented together in a patchwork format on Louis Vuitton’s Web site, likely so that the label can control the content presented to affluent consumers on the digital platform.

To read the entire article, please subscribe or sign in