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Bluefly.com offers mobile coupon via 2D bar code in TV ad

September 28, 2010

 

By Rimma Kats

bluefly2Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.

The online retailer worked with Scanbuy to incorporate the bar code in its "Closet Confessions" advertisements, which launched on TV network Bravo’s various platforms. The ads are a series of 45-second spots that feature celebrities giving tours of their closets.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. RH opens Detroit showroom
  8. Estée Lauder Cos., Jo Malone launch AI scent advisor
  9. The Macallan hosts exclusive residency at Rosewood Baha Mar
  10. Chanel spotlights cinema connections alongside actor/ambassador Kristen Stewart
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