Bluefly.com is using 2D bar codes in its television advertising campaign that gives users a $30-off coupon when they scan the code.
The online retailer worked with Scanbuy to incorporate the bar code in its "Closet Confessions" advertisements, which launched on TV network Bravo’s various platforms. The ads are a series of 45-second spots that feature celebrities giving tours of their closets.
{"ct":"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","iv":"6b0ab29c7dfb7a3438ed6578c687bc55","s":"8c57acdcd0666ba5"}